City Ave Wendy’s Unveils Innovative New Design
Bold New Look Revealed on Wednesday, December 28 at Grand Re-Opening on City Avenue
With a revitalized décor, comfortable seating and other amenities, customers will enjoy a stunning new Wendy’s experience when they visit the remodeled restaurant at 259 City Avenue, Merion, PA beginning on Wednesday, December 28, 2016.
The restaurant was remodeled using an innovative interior and exterior design, which is part of a comprehensive brand transformation to reinvent the Wendy’s restaurant environment – from food innovation to building design to new packaging.
“This restaurant has bold curb appeal and features a compelling, innovative interior and exterior design,” said Brad Honigfeld, Founder and Co-CEO for Briad Wenco LLC, a licensed Wendy’s franchisee. “It’s very different from what our customers in Merion are used to but we think they’ll really like the fresh look and feel of the new Wendy’s.”
Wendy’s has conducted nationwide research and studied every aspect of the customer’s experience in designing and redesigning its restaurants. The remodeled restaurant in Merion features a contemporary design with large windows and natural materials and is highlighted by Wendy’s signature “red blade” as a prominent exterior feature. The interior showcases an open, bright dining area, with multiple seating options, digital menu boards, two Coca-Cola Freestyle drink dispensing units offering 100+ flavors, and dining room enhancements like HD TV’s, a Fireplace and a Wi-Fi seating area.
Remodeling and building new restaurants with this inviting, ultra-modern design is part of a multi-year strategy to reinvigorate the Wendy’s brand throughout North America and the way customers interact with Wendy’s. Other brand enhancements are new advertising and marketing campaigns, a revised Wendy’s logo, new crew uniforms and product packaging innovations.
“We are making great progress in all of these areas, and we think our customers in Merion will be surprised and excited about their new Wendy’s,” Honigfeld said.
See photos here.
About The Wendy’s Company
The Wendy’s Company is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit aboutwendys.com or wendys.com.
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