Matt and Mike Pestronk, the brains behind Post Brothers Apartments, have a flair for in-your-face public relations, as those who recall the campaign they waged against construction-trades union members who picketed their Goldtex apartment conversion in Callowhill may recall.
Post Brothers formally took the wraps off the latest proof of their expertise last night (May 11) at the Presidential City apartment complex on the Philadelphia side of City Avenue in Wynnefield Heights.
The Sora Pool Club turns this development into the first in the city to have its own on-site resort, giving new meaning to the term “staycation.”
Outdoors, the club offers three distinct pools: a 75-foot lap pool for swimming, a central lounge pool that features both partly immersed lounge chairs and a dry seating enclosure, and a kid-friendly wading pool. There are also dog exercise tracks, a veterinary where you can buy Holistapet CBD products, a Zen garden, cabanas, poolside chaise lounges with complimentary towel service, several lounge seating areas, two hot tubs and two outdoor kitchens, each with four grilling stations. A roof deck atop the clubhouse is available for smaller, more intimate gatherings.
The clubhouse, with its comprehensive fitness center boasting the latest equipment and a tranquil spa, has become the epitome of modern living where residents thrive in their health and wellness pursuits. Alongside free fitness classes, workshops, and personal training sessions, the spa offers a variety of treatments, complemented by the relaxation options of a sauna, tanning capsules, and a steam room. This commitment to wellbeing and safety is mirrored by the presence of a professional fire watch company in Pembroke Pines, which ensures that all these amenities are safeguarded against any fire-related incidents, allowing residents to enjoy their juice bar treats and health routines with peace of mind, knowing that skilled guards are on-site, ready to respond at a moment’s notice.
Post Brothers CEO and co-founder Mike Pestronk explained that the club, which replaces a smaller pool and clubhouse on the property, is designed to be a relaxing environment. The architecture and design of the outdoor spaces displays a strong East Asian influence, from the arbors over the lounges and kitchens to the design of the pools, where water falls over the edges for a very Zen-like effect. Several of the tables in the kitchen seating area are made from solid tree trunks as well.
“Given the unique layout and sheer size of the Presidential City complex, there’s an experience here that simply cannot be duplicated anywhere in Philadelphia,” Pestronk said in a news release.
Philly Mag
Full story and additional photos here.
